Feasibility Studies: When preparing feasibility studies, we first seek to establish if there is market support for the project. If supported, we then assess the competitive market, match facilities to user needs and provide detailed earnings estimates. We make a clear distinction between our client presentation and final report, a highly regarded document that may be used for project financing purposes.
Highest & Best Brand Search: We can effectively manage the critical process of brand/ franchise/ operator selection from initial search to ‘heads of terms’. We not only present a list of suitable alternatives, we analyse their potential impact and effectiveness while quantifying their cost/ benefit. We aim to execute the optimum relationship for the property and negotiate the most favourable terms on your behalf.
Re-Positioning Reports: Our written and financial analysis recommends value-add product and brand re-positioning projects for your asset. These recommendations seek to maximise asset potential and drive value. Engaged as Asset Managers, we can also execute the final project on your behalf. Our impact studies vary slightly, aiming to determine conversion impact within a family of brands.